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Copywriting portfolio

Notebook

Words that work

My specialty is breaking down complex scientific ideas into more easily-digestible chunks, whether that's for an educational organisation or for a company looking to market their products to specialist engineering teams. 

 

I can also write material specifically emulating a particular brand voice, and have ghost-written a broad variety of blog posts, articles and social media content over the years.

Solution briefs

Solution briefs blend technical insight with marketing strategy to show how a product fits into a broader strategy for clients.

 

For examples of my solution brief writing, read on. All examples shared here were originally published online by the businesses that commissioned them, available for public download.

High performance computing (HPC)

Discover how integrating S3 object storage enhances portability, scalability, and cloud-native accessibility for large datasets in a HPC environment.

Over the Top (OTT) media

This brief explores the benefits of software-defined object storage for modern OTT media, including greater flexibility and scalability.

Containerisation

Containerised microservices provide a modular approach to designing, testing and deploying complex applications at scale. But as you scale, how do you manage the storage layer underneath?

Remote storage 

How a combination of task-specific hardware and modern enterprise software could resolve three hybrid storage challenges faced by businesses that rely on multiple remote storage environments.

Case studies

Case studies examine outline the context and results for a specific client's use of a product or service. All examples shared here were originally published online by the businesses that commissioned them and made available for public download.

Image by Steph Wilson

Style guides and consistency

I have worked on numerous writing style guides for organisations. This has included guidance around how to refer to products, the brand voice, how to format numbers and prices, and how to describe product features. 

Explainers and technical deep dives

Image by Pietro Jeng

Erasure coding

I explore the cryptographic origins of modern erasure coding.

Image by fabio

Terraform basics

A practical walkthrough of how I used Terraform to automate blog site VMs.

TTRPG probabilities

A spoonful of calculus helps the decision paralysis go down!

Books and eBooks

Book: Twitter for Museums

​Back when Twitter (now X) was still a cultural behemoth, I contributed two essays to the book Twitter for Museums, a practical explainer on how to use the platform as an educational  institution. ​​

SoftIron eBooks

Ebook: Software-Defined Storage for the Enterprise

Additionally, I wrote the text for several SoftIron eBooks*, which were available to download from their website as free resources over 2020 - 2022 (after which they were removed due to no longer selling the product featured in these eBooks).

Image by Lukas Tennie

My experience with website content management systems (CMS)

My copywriting doesn't just stop at the 'writing' part. I’m completely at home in website CMS platforms and genuinely enjoy learning new systems. I’ve worked with Joomla, Drupal, SharePoint, WordPress, Wix and more. I enjoy the technical side of content management and quickly adapt to new platforms.

 

I'm also very experienced writing HTML and Markdown files for use within static site generators such as Hugo and MkDocs, and version controlling said files with Git.

* Longer than a pamphlet, shorter than a novel, these documents marketed as "eBooks" were generally about 5,000 words each.

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